We are all on the brink of a new era of digital commerce – the pandemic has accelerated the entire eCommerce industry by more than a decade in just one year. The profound impact has permanently altered the way how consumers choose to browse, shop and pay; as well as how entrepreneurships run their businesses. It goes beyond just a transaction but an iteration of the dynamic rapport between business and consumers. Increased sales is not necessarily the greatest business opportunity brands can have, instead it is the breadth of real-time data and intelligence that catapult brands to the next level.
This track will prepare you to build and implement successful digital commerce strategies with the right marketing and data-driven insights that address your top challenges.
- Hybrid e-Commerce
- Content Management
- Data Interrogation & Customer Behaviour Analysis
- Payment Methods
- Workflow & Marketing Automation
- Direct-to-consumers (DTC) eCommerce
- User Design & Experience
- Customer Engagement & Retention
- More
Our Speakers
Cities like Hong Kong are rapidly evolving, driven by governments, talents in the cities and more and more importantly, technology. Where does the future of Hong Kong as a global city look like in the future? How will technology and innovation reshape the way Hong Kong is structured? Joining us with the insightful dialogue about our paveway to revive Hong Kong with energy, technology and future-proof city map. Conversational commerce is fast leading the retail industry into blooming success. From apparel and fashion, foods and groceries, to tech gadgets and furniture, retailers are adopting consumer-centric strategies to design a faster, more convenient, and seamless path to purchase. Conversations and in-depth connections on various social channels including WhatsApp, Facebook, Instagram, and more are now the popular way to sell. Join us at Asia World Expo to explore this potential trillion-dollar megatrend and learn how to fill in the gaps with advanced tools and integrations on SleekFlow’s omnichannel, all-in-one platform. The future of e-commerce awaits. Consolidating and analysing customer data, behaviours, activities, and events to bring actionable insights that lead to the best personalized experiences is key to successful Digital Transformation. As the Global Leader of CX SaaS Automation, Infobip will share the key steps leading to successful CX Optimization. It is forecasted that by 2024, less than 1.6% of point-of-sale transactions in Hong Kong will be made via paper money and coins, going down from a 9% before the pandemic. It will turn Hong Kong into the most-cashless society in APAC. The pandemic, government incentives, extremely-high mobile and internet penetration rates and the well-established financial infrastructure all laid the foundation for digital currency. How will technology facilitate the transition and what are the ultimate challenges in cultivating a cashless Hong Kong? As consumer habits evolve along with technological advancement, businesses can no longer afford inefficiency hindering their growth. How can companies align sales and marketing to enhance customer experience and increase conversion? Learn how to leverage CRM and data-driven marketing solutions to create a cohesive combined effort in driving better marketing and sales results. Often we hear “Buy Now, Pay Later” for consumers but have you thought of “Grow Now, Pay Later” for your company? In this session, Choco Up will introduce you to revenue-based financing, a brand-new source of funding for startups and digital merchants, allowing you to grab the business opportunities before they’re gone. Conversational customer experience is a type of CX that doesn’t only focus on problem-solving. It aims to build long-term relationships with customers that results in greater customer loyalty, improved brand image, and ultimately, more revenue. Infobip will share benefits, pillars, use cases, and examples of a conversational customer experience to show how it can increase engagement, satisfaction, and ROI. Commerce has come a long way since early humans bartered grain for livestock. Every step of the way, technology has been disrupting how humans trade. Today, amid the post-pandemic new normal, and as AI technologies drive real-time, digital decision-making, brands are once again reconsidering how they sell and distribute their products. Investment in Artificial Intelligence (AI) for marketing and advertising is growing at a very fast pace. Brands are increasingly embracing technology and harnessing the power of data and AI to enhance customer experience, provide better products or services and drive sales. Given the technology’s enormous potential, marketers must understand the types of marketing AI applications available today and how they may evolve in light of new regulations. We will explore this paradigm shift, revealing how AI is changing the way brands operate, reach potential customers and drive long-term loyalty. Two real cases of AI implementation with Shiseido Hong Kong and one of the world's leading FMCG groups will be introduced, discussing how to design a winning AI-powered marketing strategy as well as the inherent challenges of such projects. Crisis management has become increasingly challenging in today’s digital world. A single social media post can rapidly turn into a PR nightmare. When a crisis hits, the way an organisation acts and communicates often determines how the crisis may unravel. In this session, CARMA Asia’s Charles Cheung shares the role of AI, data and human analysis in crisis management, and how to successfully navigate a crisis to mitigate its impact. An insurance product is full of complexities, but with the right mindset and tools, anything can become a smooth online experience. In this session, you’ll learn how we are not only iterating on the customer journey but also on the product itself using agile methodologies, modern analytics, and borrowing from the e-commerce playbook. Digital transformation, accelerated by the COVID-19 pandemic, has become an essential turning point that is fundamental for the survival and success of businesses. Operating digitally with tact and efficiency requires certain skills and proficiency in the latest technology, especially when you’re attempting to build a user-friendly online store, set up secured payment methods, and create a seamless social order-to-payment ecosystem that is smooth and intuitive for both customers and employees. With the ultimately high internet and mobile penetration rate in Hong Kong, no one is unfamiliar with mobile applications. Yet how to make one platform stand out from the many competitors, gain new users and retain old customers is the constant battle for all chief experience officers, let’s dive in to learn how they build market leading customer journeys. Programme
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George Joined Infobip back in September, 2020 as the Regional Director and GM for Partnerships and Alliances. He leads the regional and country partnership teams to drive growth in partner ecosystems, and Technology Alliances sales across the Asia Pacific and Japan Operations. Prior to joining Infobip, George served as the Regional Director, as well as the Worldwide Director of Channels and Global Alliances at Hewlettt Packard Enterprise, driving businesses across the Asia Pacific Japan, and later also with the Worldwide Operations.
Vincent has more than a decade of experience in turning digital concepts into business realities. He currently works as a group product manager for the Insurtech startup OneDegree. Before that, Vincent headed the technology department of Lan Kwai Fong Group, a real estate and entertainment holding company. He also served as a committee member for the Interactive Advertising Bureau and a board member of the French Tech Shenzhen / Hong Kong. He co-founded in Taiwan Nivo Consulting, an official partner company for both Alibaba Cloud and Google Cloud. Vincent offered consulting and coaching services for various startups, a major social media platform, and even an airline company. He previously worked for worldwide hardware and software providers such as Synology and Gigabyte. Vincent’s interests span various fields such as cloud computing, e-commerce, product management, cats, and computer hardware.
In the years as the Executive Director of the HKAI Lab, Timothy has supported and coached many startups in the journey to become a successful business, including areas in fund raising, product and business development, and team management. HKAI Lab is a not-for-profit initiative fully funded by the Alibaba Hong Kong Entrepreneurs Fund and SenseTime focused on advancing the frontiers of AI with cutting-edge technologies and expertise, and empowering startups to commercialize their new inventions. Timothy is also a co-founder of a tech startup. Timothy has accumulated over 20 years of experience in the technology field. He worked in esteemed companies such as Alibaba, Apple, and PCCW. Timothy has 20+ years' experience in the technology field covering Asia, Europe, and Americas. He directly managed staff and partners in Japan, Korea, India, Malaysia, Singapore, Indonesia, Vietnam, Turkey, USA, UK, Italy, Brazil and Peru. In early 2022, Timothy joined The Artificial Intelligence Society of Hong Kong as the VP. The society is a non-profit interest group with an aim to cultivate a community of AI enthusiasts and to boost the development of AI technology in Hong Kong.
Rudy Chan graduated from University of Toronto majoring in Finance & Accounting and has 5+ years of experience in business consulting at KPMG before founding Cloudbreakr. As a co-founder and COO of Cloudbreakr, he oversees all business operations, finance and data analytics related areas within the company.
Serial Entrepreneur Patrick Tu graduated from The Hong Kong University of Science and Technology in 2018. He is the CEO and co-founder of Dayta AI, a Hong Kong-based AI startup with a vision to build a SmartRetail ecosystem that entails Computer Vision and Business Intelligence. While Dayta AI was selected as the 2021 'Forbes Asia 100 to Watch', Patrick is also named as 'Forbes 30 under 30 Asia 2021'.
Eric is the VP of Sales at SleekFlow and a seasoned SaaS sales leader. Prior to joining SleekFlow, he had supervised the APAC business development of the world’s leading cloud-based SaaS. From improving SMB’s shipping experiences to helping retailers to sell on social, he takes pride in his work to building a high-performing sales team and strives to create a work environment where people can flourish. SleekFlow 業務發展副總裁 Eric，有豐富領導SaaS銷售團隊的經驗。加入SleekFlow前，他在全球領先的雲端運輸技術平台，主管亞太區業務發展。由解決中小型企業物流方案、到助力零售商在社交商務大展拳腳，他最享受帶領從屬發揮所長，實踐個人潛能，團隊共同達到出色業績的滿足感。
Lewis is the VP of Product at Choco Up, focusing on data and financing technologies. He is also a finance turned serial entrepreneur in tech. He co-founded two startups in mobile eCommerce and SaaS respectively previously. Right now, he is an active member of Choco Up, determined to drive the development of products. Prior to startups, he started his career in structured finance at a top Japanese MNC in Tokyo, with investment experiences in energy & solar power. After that, he joined a corporate development team of a Pre-IPO mobile game startup at its Tokyo & Beijing office.
Charles Cheung is currently General Manager of CARMA Asia, a global media intelligence company. Charles is a certified PR measurement and evaluation expert. He works with public relations and communications professionals from multinational and local organisations across the FMCG, Banking, Lifestyle, Legal and Industrial sectors to name a few, to identify and address their media intelligence needs. He earned his master’s degree in Innovation and Entrepreneurship from the University of Adelaide, and had since worked in Australia, Singapore and Hong Kong. With over 10 years of experience in multitude of environments including MNCs, SMEs, and start-ups, Charles brings unique perspectives on the importance of effective PR measurement and evaluation.
Kevin Cho is co-founder of Peeba, a B2B wholesale platform based in Hong Kong. Kevin and the team at Peeba are attacking the current cost structures in retail, to build a world where every retailer is on an equal playing field to compete with big box competitors. Prior to Peeba, Kevin first trained as an investment banker at Oppenheimer, before shifting from banking to tech, and becoming a partner at Zeroth, an AI-focused early-stage VC fund. Kevin Cho是香港B2B批發平台Peeba的聯合創始人，Kevin與Peeba的團隊一起，對於目前零售業的成本結構發起了挑戰，旨在建立一個每個零售商都能在平等的環境中與大型連鎖賣場競爭對手相抗衡的商業環境。在加入Peeba之前，Kevin曾在奧本海默控股公司接受投資銀行家培訓，此後從銀行業轉向科技行業，成為專注於人工智能的早期風險投資基金Zeroth的合夥人。
Michael Tam is an optimist and creative at heart. As the Global Design Director at IBM iX, the experience design consulting arm of IBM, he helps enterprise clients place HUMAN at the centre of Why and How their business should Think, Act, and Innovate. A true restless soul, Michael is also an Education Designer who teaches UX Design at H-Academy while serving as a Global Mentor & Board Advisor for ADPList, a platform that aims to make mentorship accessible for everyone. Having spent half his life in New Zealand and done over a decade of storytelling for brands, Michael now lives every day like a prototype. Michael 係一個充滿創意嘅正能量L。 作為 IBM iX（IBM 體驗設計諮詢部門）嘅全球設計總監，佢幫助企業客戶以「人」為中心，令企業明白何以體驗出發去思考、行動和創新。 無時無刻都坐唔定，Michael 亦設計教育課程，並喺 H-Academy 教授 UX 設計嘅同時擔任 ADPList 導師和顧問（該平台主力為推動Mentorship成為每個人都可享有嘅權利）。 曾經長期喺紐西蘭生活，並有十多年經驗為品牌勾劃故事嘅Michael，佢而家着力創新咁設計佢生活嘅每一日。
Head of Business Empowerment at The Asian General Chamber of New Retail
Mr. Vincent Fan currently holds the positions of Co-founder & Chief Strategy Officer of Zeek, responsible for the business strategy, market and product positioning, and operations management. Prior to that, Vincent was a management consultant and corporate strategist. He has extensive strategy consulting and corporate transformation experience across Greater China and APAC. He has previously taken up various consultancy positions in EY’s in-house global advisory, IBM GBS’ Strategy & Transformation and GBI Consultancy, with focus on business and operational strategy, organizational design and efficiency improvement. Vincent was also a programme lead and part-time lecturer in The Chinese University of Hong Kong. He holds Bachelor Degree in Systems Engineering, Master Degree in eBusiness Management and MBA Degree (Dean's List) in the Chinese University of Hong Kong.